Alana Mitchell’s tried and true tips for finding the best Vitamin C Moisturizer-

1. Let's talk Dry Skin, and Lets talk wrinkles! Make sure your Vitamin C product contains ascorbyl palmitate - an amazing anti-oxidant & reduces free radical damage. 

2. ONLY Reach for Formula’s with Stable Forms of Vitamin C. I cannot stress this enough, there are different forms of Vitamin C, some of which are shelf stable, and others that are not. If a product does not list the type of Vitamin C used, avoid it.

3. Know What To Use it With. While you should always be wearing your SPF (yes, each and every day), Vitamin C tends to have a much smaller incidence of photosensitivity compared to other skin brightening ingredients. 

4. Concentration Matters. Look towards products that can give you an exact amount when it comes to Vitamin C concentration! For instance, my Alana Mitchell Daily Vitamin C Moisturizer contains 20% Vitamin C, and 15% Hyaluronic Acid.

5. Beware of Amazon, Seriously! There are many “cheapo” Vitamin C serums and moisturizers on Amazon, all with deceptively good reviews and bad (oftentimes false) ingredients, Yikes!

Busy Mom and Celebrity Esthetician Alana Mitchell is all about healthy, moisturized, and wrinkle free skin. And her NEW Daily Vitamin C Moisturizer aims to deliver just that! No artificial fragrances, No Parabens, No petroleum, and No Silicones!

With Vitamin C surging in popularity in the skin care world, it is only natural that you may have wondered this is powerhouse ingredient might be right for you.

“Vitamin C is easily one of my favorite skincare ingredients. It is gentle, yet effective, and a fabulous multi-tasker,” says Alana Mitchell, “When I first started creating my skin care line, I knew I have to include some seriously amazing Vitamin C products, and my Daily Vitamin C Moisturizer and Daily Hyaluronic Moisture Boost Serum are the perfect way to kick-off that goal!”

Designed for those with dry, combo, and sensitive skin, Alana’s Daily Vitamin C Moisturizer has been used and loved by those with all different skin types! “Skincare is really personal,” says Alana. “Vitamin C is just about one of the most versatile ingredients out there, because it works for so many different skin types and conditions. It can even be used by those with sensitive skin, rosacea, and eczema.

The most important thing is finding a trusted brand and a product that works for your unique skin. Do your research, especially when purchasing from Amazon, always check the ingredients list and make sure the company. If they do not appear to have much of a company presence away from amazon (no day spas that actually use their products, not much company history or about us info) run away!

A seasoned veteran in the skin care industry, Alana’s online store, skincarebyalana.com, was voted as the spot to shop for “Good-For- You Skin Care” in InStyle’s Best of the Web 2010 awards. She has also enjoyed a handful of celebrity clientele, including the beautiful Housewives of Beverly Hills star, Brandi Glanville. “I buy all of my Epicuren products from skincarebyalana.com!” Glanville says, “I love everything about Alana’s company, from the expert customer service, to the affordable shipping, to the fast delivery. SkinCare by Alana is truly amazing!”

Alana currently offers three namesake products. Her Foaming Pumpkin Cleanser is the only foaming pumpkin cleanser on the market, made without any artificial ingredients or parabens. Her Moisture Boost Serum is the perfect option for dry, combo, and even sensitive skin types, delivering a hydrating yet lightweight boost of moisture to the skin. And her Daily Vitamin C Moisturizer uses a unique, shelf stable Vitamin C (at 20% concentration) to hydrate and boost skin health on dry, combo, and sensitive skin.

No stranger to being mistaken as younger than her actual age, Alana is a living, walking spokeswoman for how beautiful healthy skin can be. Her daily makeup consists of her favorite tinted moisturizer, mascara, and a lip gloss, which really allows her natural beauty to shine through. Focusing on maintaining healthy skin, rather than covering up with various makeup products, is her formula to confidence, and beautiful skin as you age.

“One of the biggest mistakes women make is thinking they can ‘cover it up now, and take care of it later’.” Alana says. “While covering up a problem may look good today, the only way to truly beautify your skin and boost skin health is to take the steps to care for it. I like to think of my skin care routine as an investment. An added bonus? It often doubles as ‘me time’.”

After growing up in the skin care industry (seriously, her daycare was a day spa), Alana went on to obtain her Bachelor’s degree in Marketing, followed by an Esthetician License.

“Skin care has always been a huge part of my life! I grew up in a day spa, and I absolutely loved it. So it seemed only natural to open up my own.” Says Alana.

A business owner, mommy to two, and skin care expert, Alana is also a devoted wife to husband and business partner, Jared Mitchell.

“I started my business on a laptop, in a 70 square foot room. To watch it grow so tremendously, and to now have my own line of products that I love and am proud of, is a dream come true,” She says. “My line is all about ingredient transparency and results, and I cannot wait to come out with more! I am so grateful for my beautiful clients, who have supported me in my journey and continue to inspire me.”

To read more about what inspires me, click here to view my blog